Online video marketing is now the essential tool that every company or new product launch must have. An online video can convey the emotion and excitement that the printed medium cannot.
The growth in online video marketing is clearly represented by You Tube and the millions of searches each day to find an appropriate product or technique. Online marketing videos inform entertain and inspire your client or end user to connect with your product.
In our time poor lives reading long form has become a bit of a choir. In the time honoured tradition of storytelling a video captures an audience’s attention with short sharp messages. It usual colourful imagery and personal approach helps to inspire people to act on that message.
Unless your product is being marketed by online video you are being left behind
Recent research articles say that online video is starting to become one of the best performing formats for online marketing.
A study found that “online video can combine some of the traditional strengths of video marketing (entertaining, informative, ability to elicit emotional response) with the direct response capabilities of the Internet.”
Further studies have found that “online video marketing delivers nearly three times higher brand awareness and message association, and more than 100% higher purchase intent and online ad awareness than non-rich media ads.”
Online video marketing also performs extremely well in search (particularly You Tube videos, as Google owns you Tube). Clever marketers are already aware of the power of video in SEO (Search Engine Optimisation) and it seems search engines are moving away from text search, making searches more interactive via video.
Unlike traditional television advertising, the results of an online video marketing campaign are also measurable. Statistics are available with regard to the age, sex, location, and the follow-up action of viewers (eg visiting your website and purchasing a product)
Other studies have also found that “Web video marketing delivers nearly three times higher brand awareness and message association, and more than 100% higher purchase intent and online ad awareness than non-rich media ads.”
Choosing a Corporate Video Production Company to make your Online Marketing Video
Online video marketing has changed the rules, reducing costs so as to make video accessible to all business.
Better and cheaper technology, means footage shot on a $5,000 professional video camera (eg Canon 5D which delivers excellent quality footage), in the hands of a skilled Video cameraman looks as good as footage shot by a television crew.
And now, instead of having only 30 seconds to get your message across, the optimum time to tell your story online is one and a half minutes.
Monsterfilms is just the Video production company that can deliver high quality video at cost effective prices. If you look at our previous work you will see that we can and have delivered great quality work for a fraction of the cost that would normally be expected for the production of a high definition video.
We can tell a story and have the experience to help you or your staff, perform well in front of a camera. We understand the online arena as we have videos ourselves and also own our own You Tube channel.
In the new world of online video marketing, as a boutique video production company with a strong online video resume, Monsterfilms are your cost effective solution to producing the best online marketing videos for your company or business.
